Keywords, SEO and The Strength of Competition
Internet marketing is a business that is based on keywords, search phrases that people use to find web pages, products and services. In order to succeed you need to target proper keywords. For many keywords there are a lot of authority websites. It would be impossible to compete with them. Therefore, you need to target keywords that have some search volume and low competition. What is low competition depends on the effort that is needed to reach top position in search results for particular keyword. In general, by examining few relevant parameters of the first websites from the search result for a keyword, we can easily determine the strength of the competition.
You need to take a look at least at the following parameters: number of backlinks, Page Rank, presence of keyword in the page title, URL, meta description, meta keywords and the nature of backlinks.