It’s no accident that we decided to dedicate the bulk of the book to monetization techniques. In general, if you purchase a site, you will purchase it because it generates a lot of traffic, but does a poor job of making sales or displaying ads. It’s monetization that you should focus on, but in fact, it definitely doesn’t hurt to tweak the SEO at the same time, too.
In this section, we’ll discuss some inexpensive and permanent ways in which you can increase the amount of traffic your site receives without wasting too much time in the process.
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Local search is fast becoming the most popular way people are finding the places of business in their area. Forget the Yellow Pages… local search is much more interactive with Google Maps, reviews, hours and staff information. If you are a gallery owner, you will want to make sure that you are included in the local searches of engines such as Google, Yahoo and Bing.
Most search engines pull their information for local search from the Yellow Pages and other listings. But you will want to make sure that you are included and the info about your business is correct. If you don’t see your business located in the local search then you can submit your info to have it be included in the results. You want to make sure that the hours and directions are accurate. You can edit any of the changes about your business that you need to and keep it fresh.
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In the recent past businesses have responded to the search engine marketing trend not out of innovation but due to necessity in response to their competitors’ success at it or merely due to customer demand. As they become more web savvy due to necessity, companies realize that they need a search engine marketing strategy that will complement their other marketing activities which supports and fits into the overall objectives of the of the company.
Deciding on and implementing an online marketing strategy draws on the principles of established strategic marketing planning. You simply need to incorporate e marketing techniques effectively in your marketing plan. With online marketing, the need for a greater responsive strategy which can ensure rapid reaction to events in the market place is essential. You will need to respond to trends and happenings and keep your online profile active in order to remain relevant in the online universe. Thus developing and investing in a traditional 5 year marketing plan may not be as effective as an online marketing strategy geared at remaining part of a continuous movement.
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