1. Keywords, This is one of the most important issues when it comes to web search engines because they run off keywords.

2. Content, You must have a lot of keyword targeted content for the search engines to find your site and all of it must be relevant and related to the basic website theme.

3. Meta tags, these days engines try to find pages with the right content and not so much the right meta tags any more but it is still a good idea to optimize your tags.

4. Links, Now there are numerous types of links that the free search engines look for the first one is outgoing links which are links within your website that send the visitor to a related site.

Now the reason search engines mostly Google look for this is because they are trying to involve the human element and they think that the more out going links there are the more info will be available to the visitor.

The next type of link is incoming. Its not necessary to have these for rankings but it will help Google robots spider your site faster. The last type of link is links within you own site and those just help Google robots navigate your site better. So if you just stick to these simple rules you shouldn’t have to buy any SEO tools.

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